Companies have growth cycles. At the end of each cycle is a crisis period.

Start-ups go through natural cycles.

Phase 1 - Entrepreneurial. Start-up - financing, driven entrepreneurs, excitement, chaos, focus.

FIRST CRISIS: Managerial

Phase 2 - Growth. Scaling - loose to tight, good managers, speed, busyness, talent acquisition.

SECOND CRISIS: Leadership

Phase 3 - Stabilisation. Quality of leaders, capability, margin focus, controls, brand.

T

HIRD CRISIS: Inspiring Change and Risk

Phase 4 - Renewal. Innovation, inspirational leadership, risk.

At the end of each phase in the life of a Company is a crisis period which can derail the Company.

The first is a crisis of management, organisation and systems. This is